THE DOG. THE FACE. THE CLUB.
One very good dog.
A whole lot of Joe.
That shaggy face. That grey muzzle. That unmistakable Joe energy.
Joe is the much-loved dog behind our brand, and the face you’ll find on our Pet Club goods. This is how one best friend became the inspiration for a whole little world.
CHAPTER 01 · THE INSPIRATION
First, there was Joe.
Before the logo, before the mugs, before the Pet Club: a real dog and the people who love him. Joe’s Pet Wellness starts with that bond.
We’re celebrating the familiar face that makes an ordinary day feel a little better. The kind of company that needs no introduction—although we’re very happy to give Joe one.
CHAPTER 02 · THE SIGNATURE FACE
A face worth putting everywhere.
Our signature portrait brings Joe’s shaggy features into the brand, paired with forest green and warm ivory. Familiar, full of character, and proudly the face of Joe’s.
Same best friend. A new way to bring a little of him along.
CHAPTER 03 · EVERYDAY COMPANIONS
Welcome to the Pet Club.
For the coffee-before-the-walk crowd. The notebook full of plans. The tote by the door. The dog person at the desk.
Our Pet Club collection puts Joe-inspired artwork on everyday goods for people. Each item is made to order through our production partners. Browse the current collection for available designs, sizes and prices.
THE NEXT CHAPTER · IN THE WORKS
A little more playful. Still all Joe.
We’re exploring cartoon versions of Joe for future collections: another way to celebrate that unmistakable face. New designs will join the shop when they’re ready.
For now, meet the signature collection—and make a little room for Joe in your every day.
Good pets. Good company.
Pet Club merchandise is for people. These goods are not pet food, supplements or veterinary treatments.